One-time purchase · Instant download

Your First Cluster.
Built. Sequenced. Ready.

Stop staring at a blank screen. The Starter Kit gives you your first HVAC or plumbing content cluster — pre-structured, sequenced, and ready to publish this week. No agency. No guesswork.

$47
one-time · instant access
Everything you need to start ranking
Pillar outline · 10 post briefs · linking map · 30-day schedule
Get Instant Access — $47

Instant download. Use it today. Pick HVAC or Plumbing — or both.

No recurring fee
No agency needed
Works for HVAC and Plumbing
First rankings in 60–90 days
The problem

The free calendar tells you what to write.
This gives you the how.

You downloaded the free content calendar. You've got 144 topics. That's the easy part. The hard part is everything that comes after — which post goes first, which ones link to which, how to structure the pillar page, how to write posts that Google actually ranks rather than posts that just exist.

Most contractors write 10–20 posts, see nothing move in Google, and give up. The posts weren't the problem. The structure was. The Starter Kit gives you that structure, pre-built, for your first cluster — so you're not guessing.

Free Calendar
  • 144 topics to research and choose from
  • Intent labels to guide writing style
  • Season and trade mapping
  • You decide the structure yourself
  • You figure out the publishing order
  • You build the internal linking map
  • You write the pillar page from scratch
  • You track everything manually
$47 Starter Kit
  • One complete cluster, pre-selected and validated
  • Pillar page outline — H1, H2s, word count, CTA placement
  • 10 post briefs written out, ready to write into
  • Internal linking map — every post connected correctly
  • 30-day publishing schedule — post 1 on day 1, no decisions
  • Keyword localisation checklist — 5 minutes per post
  • Google Sheet cluster tracker — copy it and go
  • Available for HVAC, Plumbing, or both
What's inside

Six components that take you from
zero to publishing in one afternoon

🏛️

Pillar Page Outline

The complete H1, H2 structure, recommended word count, intro brief, and CTA placement for your pillar page. Write into the outline — don't build from scratch. The pillar goes live first. Everything else connects to it.

📝

10 Post Briefs

One brief per supporting post. Each one includes: target keyword, H1 suggestion, H2 structure from real PAA questions, word count target, and the one internal link each post needs to make. Open the brief, write the post.

🔗

Internal Linking Map

A visual map showing exactly which posts link to which. Every post connects back to the pillar. Every post connects to at least one peer post. This is the structure that makes the cluster compound — and the piece most contractors skip.

📅

30-Day Publishing Schedule

Post 1 on day 1. Post 2 on day 8. Post 3 on day 15. The full sequence for the first month, in the right order. No decision-making required. Open the schedule, write the next post, publish it.

📍

Keyword Localisation Checklist

The exact 5-minute process for confirming each keyword phrase works in your specific city before you write. Takes 5 minutes per post — not a research project. Ensures every post targets what your local market is actually searching.

📊

Google Sheet Cluster Tracker

A copy-ready spreadsheet for tracking every post in your cluster — title, keyword, status, publish date, internal links. Your publishing dashboard for the next 10 weeks. One row per post. Update it every Monday.

Choose your trade

Available for HVAC and Plumbing

The Starter Kit comes in two versions — one for HVAC contractors and one for plumbers. Each has a different pillar topic, different supporting posts, and different keyword targets. If you do both trades, you get both versions in a single purchase.

🌡️
HVAC Version Cluster: HVAC Maintenance for Homeowners
🔧
Plumbing Version Cluster: Home Plumbing Repairs and Maintenance

Both versions included in the $47 purchase. One cluster for each trade.

30-day preview

Week by week — exactly what to publish

Here's what the first month looks like for the HVAC cluster. Every week has one post, one clear target keyword, and one intent type. No blank Monday mornings.

Week 1 — Day 1
HVAC Maintenance for Homeowners — Pillar Page
Informational
Week 2 — Day 8
How Often Should You Service Your HVAC System
Informational
Week 3 — Day 15
How Much Does HVAC Maintenance Cost
Informational
Week 4 — Day 22
Signs Your HVAC System Needs Replacing
Informational
Week 5 — Day 29
Should I Repair or Replace My HVAC System
Comparative
Week 8+
HVAC Maintenance Near Me — What's Included
Transactional

Full 10-post schedule included in the kit. Weeks 6–10 continue the same pattern — informational depth, then comparative decisions, then transactional close.

Questions

What people ask before buying

I already downloaded the free calendar. Why do I need this?
The calendar gives you 144 topics. The Starter Kit gives you one complete cluster that's already been structured, sequenced, and connected. The calendar is the map. The Starter Kit is the vehicle. You can get from A to B with just the map — but most people get lost. The kit removes that gap entirely.
I'm not a writer. Will I still be able to use this?
Yes. The post briefs give you the H1, every H2, the word count target, and the specific keyword to target. You're filling in a structure that already exists — not writing from scratch. If you can write an email to a customer, you can write these posts using the briefs.
How is this different from Local SEO Skool?
Skool is the full training — every system, every cluster, the complete Owned Lead System built over months. The Starter Kit is one cluster, pre-built, for people who want to start publishing this week before committing to the full programme. Most Starter Kit buyers join Skool within 60 days once they see the first posts start moving in Search Console.
How long until I see results?
First impressions in Google Search Console typically appear within 2–4 weeks of publishing. First page-one rankings in mid-size Midwest markets typically happen between weeks 8 and 12 when the cluster sequence is followed and internal linking is in place. Nothing in SEO is instant — but this is the fastest legitimate path.
What if I do both HVAC and plumbing?
Both trade versions are included in the $47 purchase. You get the HVAC cluster and the plumbing cluster. Build one first, get it ranking, then start the second. Running both at once dilutes your focus — one cluster per quarter is the recommended approach.
🛡️

30-Day No-Questions Refund

Download the Starter Kit. Use it. If you follow the 30-day schedule, publish the posts in sequence, and don't see first impressions in Search Console within 30 days — email [email protected] and you'll get a full refund. No forms, no hoops, no questions. The kit works when you work it. That's the guarantee.

Your first cluster is ready to build.
Start Monday.

Pick your trade, follow the schedule, publish one post per week. The system does the rest — compounding week after week, ranking higher as the cluster grows.

$47 one-time · both trade versions included
Get Instant Access — $47

Instant download after purchase · 30-day money-back guarantee · [email protected]