Local SEO Skool — Now Open
Stop Renting Leads.
Own Your Rankings.
The step-by-step content system training for local contractors, service businesses, and brand builders who want to rank #1 in their market — locally in 90 days, nationally over time — without paying for ads or hiring an agency.
63
Inbound leads in 90 days
$0
Paid advertising spent
9
Modules — research to revenue
1
System that compounds forever
Who it's for
Built for Anyone Who Wants to Own Their Rankings
The system starts local — because local is where results come fastest. But the same framework scales to national. Whether you serve one city or fifty, the method is identical. Only the keyword territory changes.
Local Contractors
Plumbers, electricians, HVAC, deck builders, landscapers — anyone who does physical work for customers in a defined service area and wants their phone to ring from Google.
Service Business Owners
Cleaning companies, law firms, accountants, pest control, property management — businesses that rely on local trust and want to be found before the competition.
Agency Owners
Freelancers and agency owners who want a proven, repeatable content system they can deploy for local service business clients and charge a premium for.
Brand Builders
Businesses and individuals building a brand in any niche — local or national. Local is the fastest path to authority. This system is what takes a brand from unknown to trusted at scale.
What's included
Everything You Need to Build the System
No fluff. No theory without application. Every module produces a real output you can deploy the same week.
9 structured modulesFrom niche and keyword research through to monetisation — in the exact order that builds authority fastest.
Step-by-step lesson promptsEach lesson comes with a ready-to-use Claude prompt that does the research, the writing, or the analysis for you.
3 publishing templatesGuide, comparison, and case study — the three post formats that build topical authority fastest in any local market.
Your keyword cluster mapA custom publishing sequence built around your niche — telling you exactly what to write, and in what order, to build authority faster than anyone else in your market.
Community accessAsk questions, share results, get feedback on your content — a community of business owners and agency owners building the same system.
Live updatesSEO changes. When it does, the training updates. You get every improvement, every new module, and every new prompt as it's added.
The curriculum
9 Modules — Research to Revenue
The first 6 modules are the core system. The final 3 are expansion — authority, audience, and monetisation.
Module 1
Niche & Brand Foundation
Define exactly who you serve and why you can win. Niche validation, positioning, and your committed niche statement.
- The one decision that determines whether your content compounds or stalls
- Why most local businesses target the wrong keywords from day one
- The positioning move that separates you from every competitor before you write a word
- How to know exactly what your ideal customer searches — before they know they need you
Module 2
Keyword Research & Cluster Mapping
Build your full keyword map and organise it into clusters that compound authority over time.
- The three types of searches that build authority, earn trust, and convert — and how to use all three
- How to group keywords so each post makes the next one rank faster
- The exact order to publish so Google trusts you before your competitors catch on
- Which keywords to write first if you want leads in 90 days, not 12 months
Module 3
Site Architecture & Content Structure
Build the skeleton of your site before writing a single post. Structure is what makes authority compound.
- The page structure that tells Google what your site is really about
- How to brief a piece of content so it ranks — even if you use AI to write it
- The internal linking move that passes authority to every page on your site
- Why publishing in the wrong order wastes six months of effort
Module 4
Content Production System
Build the repeatable machine that produces posts consistently — with AI, without burnout.
- How to produce content consistently without burning out or paying a writer
- The on-page signals most publishers miss — and Google notices every time
- The 15-minute edit that separates content that ranks from content that doesn't
- How to turn your oldest posts into your fastest-climbing ones
Module 5
Technical SEO
Make sure Google can find, crawl, and trust everything you publish.
- The silent issues on most contractor websites that block Google from ranking them
- One change that can move your load speed from a liability to an advantage
- Why Google may not be seeing your newest content — and the fix that takes 10 minutes
- The 15-minute weekly review that tells you exactly what to do next
Module 6
Authority Building
Earn the trust signals that make your content rank faster — without cold outreach or buying links.
- What Google actually measures when it decides whether to trust your site
- How to create one piece of content that earns links while you sleep
- How to get your name in front of journalists and earn editorial mentions without cold outreach
Module 7
Partnerships & Audience Growth
Multiply your reach without creating more content alone.
- The partnership type that multiplies your audience without multiplying your workload
- How one podcast appearance can keep sending traffic for three years
- How to co-create something so useful that both audiences promote it at full force
- How to turn complementary businesses into a referral engine that pays indefinitely
Module 8
Analytics & Performance
Measure what is working, cut what is not, and double down on what compounds.
- The 8 numbers that tell you whether your system is working — before the leads arrive
- How to find the posts sitting just outside the top 10 and push them onto page one
- How to know which outreach effort earned you a link and which wasted your time
- How to trace a client back to the exact post that started the relationship
Module 9
Monetisation & Revenue
Convert authority and traffic into recurring income — from the system you already built.
- The revenue sequencing that turns a content brand into £50k/month recurring — and when to start each step
- How to launch a paid community to your existing audience without a big following
- The funnel that turns a first-time reader into a paying member without a sales call
- How to build an email list that converts at 3x the rate of social media — from organic traffic alone
"I thought SEO was something big companies did. Ninety days later I had more enquiries than I could book — and I still haven't spent a penny on ads."
0
Online presence at the start
63
Inbound leads in 90 days
$0
Paid advertising spent
90
Days to a full pipeline